Select a Project Below

This project was a simple visualization of what an existing retail building could be if it goes through a make up. The options explore superficial interventions that would offer the owner different approaches in terms of budget, materials and look. Even though the interventions are only exterior, we introduced architectural elements that enhance the simplicity of the volume, highlighting the strengths of the existing building’s lines. Our approach is to understand the building’s perception at 35 miles per hour, which changes the scale and intentions of a pedestrian shopfront. Dragging some ideas from “Learning from Las Vegas,” all three concepts developed the image of the building as a billboard, instead of the billboard next to the building.